![](https://www.moneytalkgo.com/wp-content/themes/electron/views/tdtheme/img/video-tag-small.png)
![](https://www.moneytalkgo.com/wp-content/uploads/2019/06/BEARS_sunken-cost-fallacy-358x201.jpg)
The danger of sunk costs
Retirement / Spend /Play /Travel
Jun 17, 2019
Part VII in our Wealth Psychology series: Professor Dilip Soman explains why we feel so attached to funds we've already spent and share an idea on how you can avoid throwing good money after bad....